Tech Tips
Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word 'campaign' 500 times in a typical work week,...
Getting Started on Pardot: 3 Strategies for an Easier Implementation
Getting started on Pardot can feel like a lot. Their implementation guide is a good start, but you may want more guidance and perspective from someone with experience to help you sort through the considerations that aren’t likely to make it into a guide. I’m talking...
Save Yourself! Learn from 5 of My HubSpot Pitfalls
While it’s fairly easy to use (see our review for more), I have made a few HubSpot pitfalls that I’ve learned from, and maybe you can, too. 1. System fields can’t really be customized as much as you’d want Okay, I refuse to take full responsibility for this as a...
Getting Started on HubSpot: A Real-World Overview That Just Makes Sense
Getting started on HubSpot can be intimidating. We’re here to give you a no-nonsense guide (from someone who's actually done it) on what you need to think about to get your marketing automation up and running. 1. All about the data: The first step in getting started...
How to Choose Martech: 3 Steps to Find the Perfect Fit
Having to choose martech (marketing technology) for your company can feel…well, like a lot. There are so many solutions on the market (with more rolling out all the time), and a lot of overlap among them. How are you supposed to know how to build the right marketing...
Tech Reviews
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support...
Recent Posts
What the Heck Is Headless CMS?
If a phrase ever conjured up an image for me, headless CMS is it. (Bloody-stumped torso,...
Title Tags & More: Google vs. Businesses?
Google: can’t live with it, can’t live without it? As a marketer, I’ve spent much of my...
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens....
How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it's easy enough to create a list...
Hey, SEO Is Really a Content Strategy
I got my very first side gig through a friend who was churning out something like a...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
