Confessions - Marketing Tech Stack

Marketing Confession: I Never Revisit My Lead Scoring

Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know...

by Irene Mason | Dec 30, 2021 | Confessions | 0 |

What the Heck is Headless CMS? By Karen Tizer You know what makes an article about martech great?...

by Irene Mason | Nov 11, 2021 | Confessions | 0 |

Relationships are hard. It’s no different at the office (maybe even more so when said office is...

by Irene Mason | Sep 30, 2021 | Confessions | 0 |

Dear Irene, In my role of marketing ops, I’m really busy. I make sure our campaigns run on time,...

by Irene Mason | Jul 21, 2021 | Confessions | 0 |

Dear Irene, I enjoy my work; I really do. But my sales team seems dead set on rejecting all of the...

by Irene Mason | Apr 10, 2021 | Confessions | 0 |

Dear Irene, I have an issue in my organization and I hope you can help. I’m a few years into my...

by Irene Mason | Apr 10, 2021 | Confessions | 0 |

Dear Irene, I shouldn’t admit this, but I’m a career marketer who’s been trying to follow all the...