Confessions
Read candid marketing confessions and practical responses to everyday challenges at work.
Marketing is Science, So Stop the Salesplaining
Dear Irene, I have an issue in my organization and I hope you can help. I’m a few years into my marketing career, and I know I’m not quite an expert yet, but I do know my stuff. However, every campaign I suggest or advert I create gets pummeled to the ground by our head […]
Help, I Don’t Understand Third-Party Data v. First-Party Data
Dear Irene, I shouldn’t admit this, but I’m a career marketer who’s been trying to follow all the news lately, and…I don’t really understand the difference between first-party data and third-party data. It seems like it’s pretty important. Please help! Sincerely, Faking It Till I Make It Dear Faking It, I’ll let you in on […]