Irene Mason
Articles by Irene Mason on Marketing Tech Stack.
How to Nurture Your Email Database (Without Being Annoying)
Lead nurturing is key to building relationships with the prospects and customers in your email database. It’s sort of like how you keep in touch with that long-distance friend from college. You check in every so often to make sure they don’t forget about you and then do it all again a few weeks later. […]
Marketing Confession: I Never Revisit My Lead Scoring
Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know I’m supposed to revisit things every once in a while to make sure the model is working. I’m a marketer in the 21st century; I’m supposed to learn from the data and get better. I get […]
Our Writer’s Favorite Articles: 2021 in Review
What the Heck is Headless CMS? By Karen Tizer You know what makes an article about martech great? When the author distills a complicated topic so it’s easy to understand. That’s exactly what Karen does in my favorite article from 2021. I’m not too proud to admit that I had a hard time understanding where […]
Couples Therapy: In-house Marketer and Agency
Relationships are hard. It’s no different at the office (maybe even more so when said office is virtual and/or teams are distributed). This can be especially true of the in-house marketer and agency one. To get a perspective from both sides, I sat down with two MTS contributors who have each had a chance to […]
Hey, Marketing Ops, Can’t You Just [Fill in the Blank]?
Dear Irene, In my role of marketing ops, I’m really busy. I make sure our campaigns run on time, keep our systems and tools from becoming a swamp of bad data, and I pull the reports to make sure that our marketing strategy is delivering ROI. For the most part, I feel like my role […]