MarketingTechStack: For real marketers, by real marketers

First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an expert on every facet of this powerful tool (or, for that matter, an SEO expert). If you’re also new to SEMRush (or maybe you still haven’t figured out where best to start), I’ll...

Salesforce Marketing Cloud or Pardot: Which Do I Need?

Jan 18, 2022 | Tech Tips

Note: The humble author of this article has worked as a Pardot consultant for five years. In comparing Salesforce Marketing Cloud and Pardot here, he is attempting to be as objective as possible. But, please be aware that there may be a slight conflict of interest...

5 Sales Automation Ideas to Make Your Work Day a Bit Easier

Dec 14, 2021 | Tech Tips

Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the...

HubSpot ABM Tools Are So Easy, Everyone Can Use Them

Dec 2, 2021 | Tech Tips

At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise account and is interested in making the jump into account-based marketing should be using the HubSpot ABM tools. All you B2C marketers can feel free to focus on the other great...

Tech Reviews

SEMRush for Newbies: Tips to Build Your SEO Strategy

Feb 25, 2022 | Strategy, Tech Reviews, Tech Tips

First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an...

A Monday.com Review from a Former Basecamp User

Dec 9, 2021 | Tech Reviews

Monday.com review: Top takeaways What’s awesome Ah, project management…#thestruggleisreal. I have tried many different project management software solutions over the years in an attempt to find the one that actually makes it easier to manage lots of people, projects...

HubSpot CRM Review: Is Sales Hub a Good CRM Option?

Sep 8, 2021 | Tech Reviews

HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT's Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish...

Zoho Marketing Review: How to Evaluate the App Set

Aug 4, 2021 | Tech Reviews

Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...

Salesforce Review: Is Sales Cloud the Right CRM for You?

Jun 25, 2021 | Tech Reviews

Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...