Note: The humble author of this article has worked as a Pardot consultant for five...
Tech Tips
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the...
HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise account and is interested in making the jump into account-based marketing should be using the HubSpot ABM tools. All you B2C marketers can feel free to focus on the other great...
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve asked you multiple times to stop all marketing, to take a sabbatical and learn soap making or basket weaving. But your manager just sent an email with an idea for a new...
Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word 'campaign' 500 times in a typical work week, referencing different platforms, initiatives, and content. For teams that use HubSpot for their marketing automation platform and Salesforce (SFDC) as their CRM, their...
Tech Reviews
A Monday.com Review from a Former Basecamp User
Monday.com review: Top takeaways What’s awesome Ah, project...
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT's Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish...
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...
Marketo Review: Useful Insights from a Power User
Marketo review: Top takeaways What’s awesome Marketo Engage is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...
Recent Posts
Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five...
No Cookies? No Problem. Intent Marketing to the Rescue!
With third-party cookies doling out their last crumbs until Cookiepocalypse implodes in...
Pitching Martech to the Dunder Mifflin Team (Or Your Own Team)
Pitching new martech in a way that actually gets buy-in (and eventually, broad adoption)...
Our Writer’s Favorite Articles: 2021 in Review
What the Heck is Headless CMS? By Karen Tizer You know what makes an article about...
Cookieless Reporting: That’s the Way the Data Crumbles
Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie...
