Tech Tips

5 Sales Automation Ideas to Make Your Work Day a Bit Easier

5 Sales Automation Ideas to Make Your Work Day a Bit Easier

Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the...

HubSpot ABM Tools Are So Easy, Everyone Can Use Them

HubSpot ABM Tools Are So Easy, Everyone Can Use Them

At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise account and is interested in making the jump into account-based marketing should be using the HubSpot ABM tools. All you B2C marketers can feel free to focus on the other great...

Tech Reviews

HubSpot CRM Review: Is Sales Hub a Good CRM Option?

HubSpot CRM Review: Is Sales Hub a Good CRM Option?

HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT's Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish...

Zoho Marketing Review: How to Evaluate the App Set

Zoho Marketing Review: How to Evaluate the App Set

Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...

Salesforce Review: Is Sales Cloud the Right CRM for You?

Salesforce Review: Is Sales Cloud the Right CRM for You?

Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...

Marketo Review: Useful Insights from a Power User

Marketo Review: Useful Insights from a Power User

Marketo review: Top takeaways What’s awesome Marketo Engage is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...

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