Disclaimer: I’ve only visited a law school once, for a few minutes, to admire the...
Tech Tips
Don’t Get Trapped by These 3 Marketo Pitfalls
Every marketing automation platform has their really good points...and a few things that just kind of suck. Well, Marketo is no different. But by learning from others who have gone before you, you can avoid falling into some of the most common traps. This article aims...
Getting Started on Marketo? What You Need to Know First
First, congrats on getting started on Marketo! It’s a great, flexible and powerful marketing automation platform. You do have a bit of work ahead of you, but a strong implementation makes for much easier usage later. Here are a few things I’d recommend to keep in...
Should I Use Dynamic Content or Just Write Two Emails?
Dynamic content can save you time when personalizing emails. Instead of copying the same email multiple times, making adjustments to each, and building multiple lists, you can prepare one email with one or two pieces of dynamic content. But sometimes it’s easier and...
Salesforce Pitfalls: 3 Big Things to Avoid
“I see you have three contacts named Brandon Donovan. Is that...right?” I ask suspiciously, eyeing her account on the screenshare. “Oh, yeah, that’s just Kevin in sales,” she says with a chuckle. “He creates a new contact record every time a client calls him. It helps...
Tech Reviews
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a...
Marketo Review: Useful Insights from a Power User
Marketo review: Top takeaways What’s awesome Marketo Engage is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really...
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways What’s awesome: Pardot is Latvian for “to market,” -- apt for a marketing automation platform geared towards B2B. Pardot makes digital marketing easy, letting you segment your audience, send emails, create forms, build landing pages and...
HubSpot Review: An Honest Look at When It Is (and Isn’t) Right for You
HubSpot review: Top takeaways What’s awesome HubSpot put a lot of thought into how sales and marketing folks work, and how they work together, so a lot of the platform is pretty intuitive. There’s a sales activity feed which shows all of the recent activity that’s...
Recent Posts
Sales Rejects All of My Qualified Leads As “Not Leads” – What Do I Do?
Dear Irene, I enjoy my work; I really do. But my sales team seems dead set on rejecting...
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your...
Data Privacy & Martech: Protecting Your Visitors (And Your Brand)
Disclaimer: I’ve only visited a law school once, for a few minutes, to admire the...
Don’t Get Trapped by These 3 Marketo Pitfalls
Every marketing automation platform has their really good points...and a few things that...
Getting Started on Marketo? What You Need to Know First
First, congrats on getting started on Marketo! It’s a great, flexible and powerful...
