Marketing is pretentious. Weed out the BS. We cover how tech, data & content impact marketing strategy in real human-speak (and some memes).
How to Nurture Your Email Database (Without Being Annoying)Strategy
Lead nurturing is key to building relationships with the prospects and customers in your email database. It’s sort of like how you keep in touch with that long-distance friend from college. You check in every so often to make sure they don’t forget about you and then do it all again a few weeks later. […]
How AI in Marketing is Going to Change the World (No, Seriously)Strategy
Modern marketers need an in-depth understanding of their customers as individuals, not a smushed-together whole, as well as the agility and ability to act quickly and effectively to changes in the market and consumer sentiment. They need to be able to make real-time, data-driven decisions, but we all know this isn’t always possible when we’re […]
Marketing Confession: I Never Revisit My Lead ScoringConfessions
Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know I’m supposed to revisit things every once in a while to make sure the model is working. I’m a marketer in the 21st century; I’m supposed to learn from the data and get better. I get […]
UTM Parameters 101: What are they? How can you use them?Reporting & ROI
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can just include some UTMs for tracking this campaign.” Maybe they were also wearing sunglasses. Did you silently nod, hoping someone else would respond? UTM parameters appear at the end of links and help with attributing traffic to […]