When asked to provide ROI for your inbound campaign and the countless hours of work...
Tech Tips
Why Marketo Tokens Are a Game-Changer
No matter how you may feel about Marketo as a marketing automation platform, everyone agrees that the token feature is the bee's knees. It is an incredibly simple feature that provides infinite value to both the marketers using the tool and the contacts that receive...
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their...
How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it's easy enough to create a list of requirements for your business and to do the research to find products that meet those requirements. But one thing that’s often undervalued is the tradeoff between customization...
Top 10 Mistakes When Building a Marketing Tech Stack
So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19 pandemic is waning and the economy seems to be growing again (fingers crossed…), all of the marketing budget cuts that happened as a result are likely to be reversed as...
Tech Reviews
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by...
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...
Marketo Review: Useful Insights from a Power User
Marketo review: Top takeaways What’s awesome Marketo Engage is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really...
Recent Posts
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work...
What Is SEM (Search Engine Marketing)? (Hint: It’s Not SEO)
Let’s clarify something and get our acronyms spelled out at the same time: search engine...
Why Marketo Tokens Are a Game-Changer
No matter how you may feel about Marketo as a marketing automation platform, everyone...
Welcome to Marketing Grit: Marketing for Startups
Welcome to Startup Land, where budgets are razor thin, you’re always out of time and...
![Hey, Marketing Ops, Can’t You Just [Fill in the Blank]](https://marketingtechstack.com/wp-content/uploads/2021/09/icons8-team-r-enAOPw8Rs-unsplash-1080x675.jpg)
Hey, Marketing Ops, Can’t You Just [Fill in the Blank]
Dear Irene, In my role of marketing ops, I’m really busy. I make sure our campaigns run...
