Have you been on a call where someone slyly mentions UTMs? Maybe they said something...
Tech Tips
SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an expert on every facet of this powerful tool (or, for that matter, an SEO expert). If you’re also new to SEMRush (or maybe you still haven’t figured out where best to start), I’ll...
Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five years. In comparing Salesforce Marketing Cloud and Pardot here, he is attempting to be as objective as possible. But, please be aware that there may be a slight conflict of interest...
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the...
HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise account and is interested in making the jump into account-based marketing should be using the HubSpot ABM tools. All you B2C marketers can feel free to focus on the other great...
Tech Reviews
SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an...
A Monday.com Review from a Former Basecamp User
Monday.com review: Top takeaways What’s awesome Ah, project management…#thestruggleisreal. I have tried many different project management software solutions over the years in an attempt to find the one that actually makes it easier to manage lots of people, projects...
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT's Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish...
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)
Lead nurturing is key to building relationships with the prospects and customers in your...
How AI in Marketing is Going to Change the World (No, Seriously)
Modern marketers need an in-depth understanding of their customers as individuals, not a...
Marketing Confession: I Never Revisit My Lead Scoring
Dear Irene, All the best practices on lead scoring say it needs to be an iterative...
UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something...
Google Passage-based Indexing: What Content Marketers Really Need to Know
When Google first announced the impending roll-out of its passage-based indexing update,...
