Tech Tips

Top 10 Mistakes When Building a Marketing Tech Stack

Top 10 Mistakes When Building a Marketing Tech Stack

So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19 pandemic is waning and the economy seems to be growing again (fingers crossed…), all of the marketing budget cuts that happened as a result are likely to be reversed as...

Zoho Marketing Pitfalls: What Every New User Should Know

Zoho Marketing Pitfalls: What Every New User Should Know

All marketing automation platforms have their eccentricities that you only discover once you’ve gotten started. I’ve discovered a few Zoho Marketing’ pitfalls the hard way, so you don’t have to. Here’s everything you need to know to work around them, from day one....

Tech Reviews

Zoho Marketing Review: How to Evaluate the App Set

Zoho Marketing Review: How to Evaluate the App Set

Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...

Salesforce Review: Is Sales Cloud the Right CRM for You?

Salesforce Review: Is Sales Cloud the Right CRM for You?

Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...

Marketo Review: Useful Insights from a Power User

Marketo Review: Useful Insights from a Power User

Marketo review: Top takeaways What’s awesome Marketo Engage is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...

Eloqua Review: Everything You Need to Know Before Buying

Eloqua Review: Everything You Need to Know Before Buying

Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really...

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