Eloqua is a really powerful marketing automation platform, and there’s a ton it can do....
Tech Tips
Getting Started on Eloqua: 6 Tips for a Better Implementation
Getting started on Eloqua might feel a little overwhelming, and in truth, it’s not the easiest project you’re ever going to take on. It’s a powerful tool but it’s also very complex, and the available training is a little on the limited side. There are some important...
3 Key Pardot Pitfalls to Keep on Your Radar
What are some Pardot pitfalls to avoid? This question might be on your mind whether you’re just starting with Pardot or you’ve used the platform for months (or maybe you're just evaluating it -- if that's the case, check our our Pardot review). As a Pardot consultant,...
Getting Started on Pardot: 3 Strategies for an Easier Implementation
Getting started on Pardot can feel like a lot. Their implementation guide is a good start, but you may want more guidance and perspective from someone with experience to help you sort through the considerations that aren’t likely to make it into a guide. I’m talking...
Save Yourself! Learn from 5 of My HubSpot Pitfalls
While it’s fairly easy to use (see our review for more), I have made a few HubSpot pitfalls that I’ve learned from, and maybe you can, too. 1. System fields can’t really be customized as much as you’d want Okay, I refuse to take full responsibility for this as a...
Tech Reviews
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support...
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways What’s awesome: Pardot is Latvian for “to market,” -- apt for a marketing automation platform geared towards B2B. Pardot makes digital marketing easy, letting you segment your audience, send emails, create forms, build landing pages and...
HubSpot Review: An Honest Look at When It Is (and Isn’t) Right for You
HubSpot review: Top takeaways What’s awesome HubSpot put a lot of thought into how sales and marketing folks work, and how they work together, so a lot of the platform is pretty intuitive. There’s a sales activity feed which shows all of the recent activity that’s...
Recent Posts
Sales and Marketing Alignment: Closing the Gap…Like a Boy Band?
What can I say about sales and marketing alignment? When I was a little-bitty editorial...
ABM Technology is Cool and All, But ABM Is Really a Strategy
When marketers think about account-based marketing, ABM technology quickly springs to...
Eloqua Pitfalls: 6 Common “Traps” to Avoid
Eloqua is a really powerful marketing automation platform, and there’s a ton it can do....
Getting Started on Eloqua: 6 Tips for a Better Implementation
Getting started on Eloqua might feel a little overwhelming, and in truth, it’s not the...
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support...
