Marketing Tech Stack

For real marketers, by real marketers

Marketing is pretentious. Weed out the BS. We cover how tech, data & content impact marketing strategy in real human-speak (and some memes).

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How to Nurture Your Email Database (Without Being Annoying)

Lead nurturing is key to building relationships with the prospects and customers in your email database. It’s sort of like how you keep in touch with that long-distance friend from college. You check in every so often to make sure they don’t forget about you and then do it all again a few weeks later. […]

By Irene Mason /

How AI in Marketing is Going to Change the World (No, Seriously)

Modern marketers need an in-depth understanding of their customers as individuals, not a smushed-together whole, as well as the agility and ability to act quickly and effectively to changes in the market and consumer sentiment. They need to be able to make real-time, data-driven decisions, but we all know this isn’t always possible when we’re […]

By Crystal Wilde /

Marketing Confession: I Never Revisit My Lead Scoring

Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know I’m supposed to revisit things every once in a while to make sure the model is working. I’m a marketer in the 21st century; I’m supposed to learn from the data and get better. I get […]

By Irene Mason /

Latest

Full archive

  1. UTM Parameters 101: What are they? How can you use them?

    Reporting & ROISpencer Pereira

  2. Google Passage-based Indexing: What Content Marketers Really Need to Know

    StrategyKaren Tizer

  3. Startup Marketing Metrics: How to Establish Your Own

    Marketing Grit (For Startups)Meghan Cintorino

  4. SEMRush for Newbies: Tips to Build Your SEO Strategy

    StrategyStephanie Stocker

  5. Startup Marketing: Should I Focus on Paid or Organic Tactics First?

    Marketing Grit (For Startups)Karen Tizer

  6. Looking Ahead: 4 Trends in Martech for 2022

    StrategyMeghan Cintorino

  7. Salesforce Marketing Cloud or Pardot: Which Do I Need?

    Tech TipsSpencer Pereira

  8. No Cookies? No Problem. Intent Marketing to the Rescue!

    StrategyDiane Bossotti

  9. Pitching Martech to the Dunder Mifflin Team (Or Your Own Team)

    StrategyStephanie Stocker

  10. Our Writer’s Favorite Articles: 2021 in Review

    ConfessionsIrene Mason

Older posts

Tech Reviews

Tool directory

  1. A Monday.com Review from a Former Basecamp User

    Tech ReviewsStephanie Stocker

  2. HubSpot CRM Review: Is Sales Hub a Good CRM Option?

    Tech ReviewsTyler Haire

  3. Zoho Marketing Review: How to Evaluate the App Set

    Tech ReviewsTyler Haire

  4. Salesforce Review: Is Sales Cloud the Right CRM for You?

    Tech ReviewsSpencer Pereira

  5. Adobe Marketo Review: Useful Insights from a Power User

    Tech ReviewsTyler Haire

  6. Eloqua Review: Everything You Need to Know Before Buying

    Tech ReviewsTyler Haire

  7. Pardot Review: Is Pardot the Right Platform for Your Team?

    Tech ReviewsSpencer Pereira

  8. HubSpot Review: An Honest Look at When It Is (and Isn’t) Right for You

    Tech ReviewsMeghan Cintorino