At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise...
Tech Tips
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve asked you multiple times to stop all marketing, to take a sabbatical and learn soap making or basket weaving. But your manager just sent an email with an idea for a new...
Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word 'campaign' 500 times in a typical work week, referencing different platforms, initiatives, and content. For teams that use HubSpot for their marketing automation platform and Salesforce (SFDC) as their CRM, their...
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog posts and nurture series, it can be tempting to say, “Trust me. There’s a reason our sales numbers have improved.” But, when that’s just not enough, Pardot Connected...
Why Marketo Tokens Are a Game-Changer
No matter how you may feel about Marketo as a marketing automation platform, everyone agrees that the token feature is the bee's knees. It is an incredibly simple feature that provides infinite value to both the marketers using the tool and the contacts that receive...
Tech Reviews
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by...
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a...
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty...
Marketo Review: Useful Insights from a Power User
Marketo review: Top takeaways What’s awesome Marketo Engage is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really...
Recent Posts
HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise...
Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of...
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads....
Couples Therapy: In-house Marketer and Agency
Relationships are hard. It’s no different at the office (maybe even more so when said...
Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word 'campaign' 500 times in a typical work week,...
