Spencer Pereira
Articles by Spencer Pereira on Marketing Tech Stack.
UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can just include some UTMs for tracking this campaign.” Maybe they were also wearing sunglasses. Did you silently nod, hoping someone else would respond? UTM parameters appear at the end of links and help with attributing traffic to […]
Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five years. In comparing Salesforce Marketing Cloud and Pardot here, he is attempting to be as objective as possible. But, please be aware that there may be a slight conflict of interest (specifically, needing to pay his rent). I open the […]
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the sales activities – and not a […]
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve asked you multiple times to stop all marketing, to take a sabbatical and learn soap making or basket weaving. But your manager just sent an email with an idea for a new campaign. What now? Back before fancy technology like machine learning, […]
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog posts and nurture series, it can be tempting to say, “Trust me. There’s a reason our sales numbers have improved.” But, when that’s just not enough, Pardot Connected Campaigns are there. For years, Pardot users painstakingly maintained separate […]