Spencer Pereira
Articles by Spencer Pereira on Marketing Tech Stack.
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their engagement with your content. People earn higher scores […]
Pardot Engagement Studio: 6 Steps to an Awesome Inbound Campaign
After lunch, you’re just settling in behind your laptop. You decide to check for any recent conversions in Pardot. You see a name, Victor Hugo, and the time a download took place, 12:30 p.m. You let out a “Booya” in celebration. After all that hard work: writing an eBook, setting up a landing page, and […]
Data Privacy & Martech: Protecting Your Visitors (And Your Brand)
Disclaimer: I’ve only visited a law school once, for a few minutes, to admire the library. This article isn’t legal advice. If you’re navigating compliance for your company, working with a legal professional will help ensure you’re on the right track. In 2018, the General Data Privacy Regulation (GDPR) introduced us to terms like legal […]
Should I Use Dynamic Content or Just Write Two Emails?
Dynamic content can save you time when personalizing emails. Instead of copying the same email multiple times, making adjustments to each, and building multiple lists, you can prepare one email with one or two pieces of dynamic content. But sometimes it’s easier and less stressful to just write two emails. I once set up an […]
Salesforce Pitfalls: 3 Big Things to Avoid
“I see you have three contacts named Brandon Donovan. Is that…right?” I ask suspiciously, eyeing her account on the screenshare. “Oh, yeah, that’s just Kevin in sales,” she says with a chuckle. “He creates a new contact record every time a client calls him. It helps him stay organized.” “Ahhh…” I reply, increasingly concerned. Note […]