Spencer Pereira
Articles by Spencer Pereira on Marketing Tech Stack.
Getting Started on Salesforce Sales Cloud: 5 Things to Consider
Did you decide to take the plunge and implement Salesforce? Or, are you still deciding, wondering what would you be getting yourself into? (If that’s the case, check out our Salesforce Cloud Review). Getting started on Salesforce is like taking your first step on a long hike through unfamiliar woods. There are many factors to […]
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty employees. (And traded their apartment for an 8,000 square foot office. These days, their office is […]
3 Key Pardot Pitfalls to Keep on Your Radar
What are some Pardot pitfalls to avoid? This question might be on your mind whether you’re just starting with Pardot or you’ve used the platform for months (or maybe you’re just evaluating it — if that’s the case, check our our Pardot review). As a Pardot consultant, I’ve run into some common problem areas. By […]
Getting Started on Pardot: 3 Strategies for an Easier Implementation
Getting started on Pardot can feel like a lot. Their implementation guide is a good start, but you may want more guidance and perspective from someone with experience to help you sort through the considerations that aren’t likely to make it into a guide. I’m talking about things like who to involve in the technical […]
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that Pardot has a different name. It is now Marketing Cloud Account Engagement. The rebrand hasn’t affected the existing features, login or pricing tiers of Pardot. The changes are more related to the Pardot branding and product positioning. This change […]