About MarketingTechStack

ABOUT MarketingTechStack

Holy crap, marketing is pretentious.
MarketingTechStack cuts through the bullshit.

Real ideas and real analysis for real marketers, by real marketers (who sometimes hate marketing). We cover how tech, data and content impact marketing strategy, and we do it in normal human-speak to make marketing tech simple and accessible.

STRATEGY

How to Nurture Your Email Database (Without Being Annoying)

Jul 15, 2022

Lead nurturing is key to building relationships with the prospects and customers in your email database. It’s sort of like how you keep in touch with that long-distance friend from college. You check in every so often to make sure they don’t forget about you and then...

How AI in Marketing is Going to Change the World (No, Seriously)

May 26, 2022

Modern marketers need an in-depth understanding of their customers as individuals, not a smushed-together whole, as well as the agility and ability to act quickly and effectively to changes in the market and consumer sentiment. They need to be able to make real-time,...

Google Passage-based Indexing: What Content Marketers Really Need to Know

Mar 28, 2022

When Google first announced the impending roll-out of its passage-based indexing update, it created a bit of a stir in the digital marketing community. The biggest concern centered on assumptions that it would usher in a new era of rules for SEO practices....

TECH REVIEWS

SEMRush for Newbies: Tips to Build Your SEO Strategy

Feb 25, 2022

First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an expert on every facet of this powerful tool (or, for that matter, an SEO expert). If you’re also new to SEMRush (or maybe you still haven’t figured out where best to start), I’ll...

A Monday.com Review from a Former Basecamp User

Dec 9, 2021

Monday.com review: Top takeaways What’s awesome Ah, project management…#thestruggleisreal. I have tried many different project management software solutions over the years in an attempt to find the one that actually makes it easier to manage lots of people, projects...

HubSpot CRM Review: Is Sales Hub a Good CRM Option?

Sep 8, 2021

HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT's Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish...

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