Irene Mason
Articles by Irene Mason on Marketing Tech Stack.
Sales Rejects All of My Qualified Leads As “Not Leads” – What Do I Do?
Dear Irene, I enjoy my work; I really do. But my sales team seems dead set on rejecting all of the (obviously) qualified leads I’m generating for them! I spend a lot of time creating and gating content, promoting it, converting cold leads and then nurturing them through email. Then the critical moment arrives and […]
Marketing is Science, So Stop the Salesplaining
Dear Irene, I have an issue in my organization and I hope you can help. I’m a few years into my marketing career, and I know I’m not quite an expert yet, but I do know my stuff. However, every campaign I suggest or advert I create gets pummeled to the ground by our head […]
Help, I Don’t Understand Third-Party Data v. First-Party Data
Dear Irene, I shouldn’t admit this, but I’m a career marketer who’s been trying to follow all the news lately, and…I don’t really understand the difference between first-party data and third-party data. It seems like it’s pretty important. Please help! Sincerely, Faking It Till I Make It Dear Faking It, I’ll let you in on […]