Tech Tips
HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise...
Don’t Get Trapped by These 3 Adobe Marketo Pitfalls
Every marketing automation platform has their really good points...and a few things that just kind of suck. Well, Adobe Marketo is no different. But by learning from others who have gone before you, you can avoid falling into some of the most common traps. This...
Getting Started on Adobe Marketo? What You Need to Know First
First, congrats on getting started on Adobe Marketo! It’s a great, flexible and powerful marketing automation platform. You do have a bit of work ahead of you, but a strong implementation makes for much easier usage later. Here are a few things I’d recommend to keep...
Should I Use Dynamic Content or Just Write Two Emails?
Dynamic content can save you time when personalizing emails. Instead of copying the same email multiple times, making adjustments to each, and building multiple lists, you can prepare one email with one or two pieces of dynamic content. But sometimes it’s easier and...
Salesforce Pitfalls: 3 Big Things to Avoid
“I see you have three contacts named Brandon Donovan. Is that...right?” I ask suspiciously, eyeing her account on the screenshare. “Oh, yeah, that’s just Kevin in sales,” she says with a chuckle. “He creates a new contact record every time a client calls him. It helps...
Tech Reviews
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a...
Recent Posts
Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word 'campaign' 500 times in a typical work week,...
Startup Marketing: 10 Questions to Ask when Marketing on a Budget
Budgets for startup marketing are always a little tricky, and very fluid. However, when...
8 Tips & Tricks for You to Optimize SEM Campaigns
Previously, we talked about the differences between search engine optimization (SEO) and...
LinkedIn: Tips for B2B Lead Generation That Will Fill Your Lead Funnel
So you’re traditionally a B2C marketer, but you’ve landed your first B2B marketing gig...
Demystifying Multi-touch Attribution
We, as marketers, have been forced to live with a profound and undiscussed assumption...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
