Tech Tips
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,”...
Zoho Marketing Pitfalls: What Every New User Should Know
All marketing automation platforms have their eccentricities that you only discover once you’ve gotten started. I’ve discovered a few Zoho Marketing’ pitfalls the hard way, so you don’t have to. Here’s everything you need to know to work around them, from day one....
Getting Started on Zoho Marketing Plus: A User’s Guide
Congratulations! You picked Zoho Marketing Plus as your marketing automation platform. Zoho offers a comprehensive suite of apps to accomplish (almost) any business objective. This particular package of nine apps offers small businesses a great jumping-off point to...
Pardot Engagement Studio: 6 Steps to an Awesome Inbound Campaign
After lunch, you’re just settling in behind your laptop. You decide to check for any recent conversions in Pardot. You see a name, Victor Hugo, and the time a download took place, 12:30 p.m. You let out a “Booya” in celebration. After all that hard work: writing an...
Data Privacy & Martech: Protecting Your Visitors (And Your Brand)
Disclaimer: I’ve only visited a law school once, for a few minutes, to admire the library. This article isn’t legal advice. If you’re navigating compliance for your company, working with a legal professional will help ensure you’re on the right track. In 2018, the...
Tech Reviews
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long...
Recent Posts
A Monday.com Review from a Former Basecamp User
Monday.com review: Top takeaways What’s awesome Ah, project...
HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise...
Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of...
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads....
Couples Therapy: In-house Marketer and Agency
Relationships are hard. It’s no different at the office (maybe even more so when said...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
