UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can...
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Category: Tech Tips
SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an expert on...
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Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five years. In...
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5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner...
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HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise account and...
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So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve...
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Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word ‘campaign’ 500 times in a typical work...
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Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog...
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Why Adobe Marketo Tokens Are a Game-Changer
No matter how you may feel about Adobe Marketo as a marketing automation platform, everyone agrees...
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Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be...
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How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it’s easy enough to create a list of...
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Top 10 Mistakes When Building a Marketing Tech Stack
So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19...
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Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
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