Marketing Confession: I Never Revisit My Lead Scoring
Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know...
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Category: Reporting & ROI
UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can...
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Startup Marketing Metrics: How to Establish Your Own
One of the hardest parts of working for a startup is making every penny count. What’s the...
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Cookieless Reporting: That’s the Way the Data Crumbles
Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie Trailers) voicing...
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Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word ‘campaign’ 500 times in a typical work...
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Demystifying Multi-touch Attribution
We, as marketers, have been forced to live with a profound and undiscussed assumption for years....
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Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog...
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Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
