Meghan Cintorino
Browse Meghan Cintorino from Marketing Tech Stack.
Startup Marketing Metrics: How to Establish Your Own
One of the hardest parts of working for a startup is making every penny count. What’s the best way to ensure you’re being cost-effective and generating the right leads? Well, throw a digital strategy against the wall and see what sticks, obviously. KIDDING. If that were the method, this would be a very short article. […]
Looking Ahead: 4 Trends in Martech for 2022
There’s no doubt about it; marketing technology, or martech, is here to stay. It’s seen a boom over the past decade, growing from around 2,000 solutions in 2015 to more than 8,000 today. A new year is the perfect time to think about your goals and how technology can play a role in helping you […]
Startup Marketing: 10 Questions to Ask when Marketing on a Budget
Budgets for startup marketing are always a little tricky, and very fluid. However, when you have a tight budget, staying on that budget is incredibly important. Some of the challenges you might face when developing your budget include: a lack of data (what was last year’s avg CPL [cost per lead]? Beats me!), unrealistic expectations […]
Welcome to Marketing Grit: Marketing for Startups
Welcome to Startup Land, where budgets are razor thin, you’re always out of time and you’ve got sky-high goals and targets. Buckle up! Hi there, fellow marketer. I assume you’re reading this post because you’ve gotten on the wild ride of marketing for startups. Or maybe you’ve been doing this for a while already, and […]
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would “still work”, but support would no longer be able to help with any issues. If […]