Karen Tizer
Articles by Karen Tizer on Marketing Tech Stack.
Google Passage-based Indexing: What Content Marketers Really Need to Know
When Google first announced the impending roll-out of its passage-based indexing update, it created a bit of a stir in the digital marketing community. The biggest concern centered on assumptions that it would usher in a new era of rules for SEO practices. Fast-forward to now – more than a year after the update – […]
Startup Marketing: Should I Focus on Paid or Organic Tactics First?
“Gee, looky here! A brand-new widget from a brand-new company that I’ve never heard of, AND my colleagues have never heard of, AND the internet has apparently never heard of. I am IN!!!” — said nobody, ever If you’re in the early stages of starting a business, it’s time to get your startup marketing plan […]
Cookieless Reporting: That’s the Way the Data Crumbles
Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie Trailers) voicing this intro: IN A WORLD WITHOUT COOKIES, marketers will face grave challenges. The digital universe as they know it will change. How will they track and measure campaign impact? How will they prove the VERY WORTH of their […]
Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of organizations, customer data tends to linger in varying systems used by departments ranging from sales to customer service to product development to, obviously, marketing. Then there’s all the data customers leave behind every time they interact with […]
8 Tips & Tricks for You to Optimize SEM Campaigns
Previously, we talked about the differences between search engine optimization (SEO) and Search Engine Marketing (SEM). TL;DR? Quick recap: SEO refers to organic (free) tactics that boost your online visibility and rankings on search engine results pages (SERPs; OMG so sorry about the alphabet soup). Meanwhile, SEM refers to paid advertising to increase traffic to […]