Karen Tizer
Articles by Karen Tizer on Marketing Tech Stack.
What Is SEM (Search Engine Marketing)? (Hint: It’s Not SEO)
Let’s clarify something and get our acronyms spelled out at the same time: search engine marketing (SEM) is not the same thing as search engine optimization (SEO). But please! Don’t feel bad if you’ve been using the two interchangeably. In fact, SEM used to be an umbrella term for these core digital marketing strategies. Over […]
What the Heck Is Headless CMS?
If a phrase ever conjured up an image for me, headless CMS is it. (Bloody-stumped torso, if you’re wondering.) Sorry for that visual, friends. That’s ba-SCUSTIN, as my 3-year-old would say. But moving past the off-putting name, headless CMS is a technology that marketers should familiarize themselves with. We’ll go a bit more in-depth later, […]
Hey, SEO Is Really a Content Strategy
I got my very first side gig through a friend who was churning out something like a hundred articles for a website owner and needed help finishing the project. How thrilled was I to be a legit freelance writer? So imagine my disappointment upon sharing my first piece with my fellow writer friend – if […]
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your toolbox? I mean, getting that first direct mail postcard with your name in the headline…ah, the feels! Things have evolved, to put it mildly. You can’t just pop your recipient’s name into an email subject or headline and expect it to do […]
Sales and Marketing Alignment: Closing the Gap…Like a Boy Band?
What can I say about sales and marketing alignment? When I was a little-bitty editorial assistant at my first post-college job, I shared a cubicle wall with the organization’s top sales rep. Nice guy; he spent a lot of his time on the phone, naturally, and I pretty much tuned him out. Except that sometimes […]