Tech Tips
Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five...
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their...
How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it's easy enough to create a list of requirements for your business and to do the research to find products that meet those requirements. But one thing that’s often undervalued is the tradeoff between customization...
Top 10 Mistakes When Building a Marketing Tech Stack
So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19 pandemic is waning and the economy seems to be growing again (fingers crossed…), all of the marketing budget cuts that happened as a result are likely to be reversed as...
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would...
Tech Reviews
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What's awesome: HubSpot was started in 2006 by...
Recent Posts
No Cookies? No Problem. Intent Marketing to the Rescue!
With third-party cookies doling out their last crumbs until Cookiepocalypse implodes in...
Pitching Martech to the Dunder Mifflin Team (Or Your Own Team)
Pitching new martech in a way that actually gets buy-in (and eventually, broad adoption)...
Our Writer’s Favorite Articles: 2021 in Review
What the Heck is Headless CMS? By Karen Tizer You know what makes an article about...
Cookieless Reporting: That’s the Way the Data Crumbles
Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie...
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,”...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
