Spencer Pereira - Marketing Tech Stack

UTM Parameters 101: What are they? How can you use them?

Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can...

Posted by Spencer Pereira | Jan 18, 2022 | Tech Tips |

Note: The humble author of this article has worked as a Pardot consultant for five years. In...

Posted by Spencer Pereira | Dec 14, 2021 | Tech Tips |

Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner...

Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve...

When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog...