Tech Tips
SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an...
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve asked you multiple times to stop all marketing, to take a sabbatical and learn soap making or basket weaving. But your manager just sent an email with an idea for a new...
Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?
The average marketer probably uses the word 'campaign' 500 times in a typical work week, referencing different platforms, initiatives, and content. For teams that use HubSpot for their marketing automation platform and Salesforce (SFDC) as their CRM, their...
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog posts and nurture series, it can be tempting to say, “Trust me. There’s a reason our sales numbers have improved.” But, when that’s just not enough, Pardot Connected...
Why Adobe Marketo Tokens Are a Game-Changer
No matter how you may feel about Adobe Marketo as a marketing automation platform, everyone agrees that the token feature is the bee's knees. It is an incredibly simple feature that provides infinite value to both the marketers using the tool and the contacts that...
Tech Reviews
A Monday.com Review from a Former Basecamp User
Monday.com review: Top takeaways What’s awesome Ah, project...
Adobe Marketo Review: Useful Insights from a Power User
Adobe Marketo review: Top takeaways What’s awesome Adobe Marketo is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms)...
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really...
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that Pardot has a different name. It is now Marketing Cloud Account Engagement. The rebrand hasn’t affected the existing features, login or pricing tiers of Pardot. The changes are more...
HubSpot Review: An Honest Look at When It Is (and Isn’t) Right for You
HubSpot review: Top takeaways What’s awesome HubSpot put a lot of thought into how sales and marketing folks work, and how they work together, so a lot of the platform is pretty intuitive. There’s a sales activity feed which shows all of the recent activity that’s...
Recent Posts
Startup Marketing Metrics: How to Establish Your Own
One of the hardest parts of working for a startup is making every penny count. What's...
SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an...
Startup Marketing: Should I Focus on Paid or Organic Tactics First?
“Gee, looky here! A brand-new widget from a brand-new company that I’ve never heard of,...
Looking Ahead: 4 Trends in Martech for 2022
There’s no doubt about it; marketing technology, or martech, is here to stay. It’s seen...
Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
