Category: Reporting & ROI

Marketing Confession: I Never Revisit My Lead Scoring

by Irene Mason | May 11, 2022 | Confessions, Reporting & ROI | 0 |

Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know...

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UTM Parameters 101: What are they? How can you use them?

by Spencer Pereira | Apr 29, 2022 | Reporting & ROI, Tech Tips | 0 |

Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can...

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Startup Marketing Metrics: How to Establish Your Own

by Meghan Cintorino | Mar 18, 2022 | Marketing Grit (For Startups), Reporting & ROI | 0 |

One of the hardest parts of working for a startup is making every penny count. What’s the...

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Cookieless Reporting: That’s the Way the Data Crumbles

by Karen Tizer | Dec 21, 2021 | Reporting & ROI, Strategy | 0 |

Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie Trailers) voicing...

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Salesforce Campaign vs. HubSpot Campaign: Can You Spot the Difference?

by Tyler Haire | Nov 5, 2021 | Tech Tips, Reporting & ROI | 0 |

The average marketer probably uses the word ‘campaign’ 500 times in a typical work...

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Demystifying Multi-touch Attribution

by Tyler Haire | Oct 20, 2021 | Reporting & ROI | 0 |

We, as marketers, have been forced to live with a profound and undiscussed assumption for years....

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Pardot Connected Campaigns Sound Great, But How Do You Use Them?

by Spencer Pereira | Oct 15, 2021 | Tech Tips, Reporting & ROI | 0 |

When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog...

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