How to Nurture Your Email Database (Without Being Annoying)
Lead nurturing is key to building relationships with the prospects and customers in your email...
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Category: Strategy
How AI in Marketing is Going to Change the World (No, Seriously)
Modern marketers need an in-depth understanding of their customers as individuals, not a...
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Google Passage-based Indexing: What Content Marketers Really Need to Know
When Google first announced the impending roll-out of its passage-based indexing update, it...
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SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an expert on...
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Looking Ahead: 4 Trends in Martech for 2022
There’s no doubt about it; marketing technology, or martech, is here to stay. It’s seen a boom...
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No Cookies? No Problem. Intent Marketing to the Rescue!
With third-party cookies doling out their last crumbs until Cookiepocalypse implodes in 2023,...
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Pitching Martech to the Dunder Mifflin Team (Or Your Own Team)
Pitching new martech in a way that actually gets buy-in (and eventually, broad adoption) can be...
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Cookieless Reporting: That’s the Way the Data Crumbles
Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie Trailers) voicing...
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Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of organizations,...
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So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve...
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8 Tips & Tricks for You to Optimize SEM Campaigns
Previously, we talked about the differences between search engine optimization (SEO) and Search...
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LinkedIn: Tips for B2B Lead Generation That Will Fill Your Lead Funnel
So you’re traditionally a B2C marketer, but you’ve landed your first B2B marketing gig (go, you!)...
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Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
