Diane Bossotti
Articles by Diane Bossotti on Marketing Tech Stack.
No Cookies? No Problem. Intent Marketing to the Rescue!
With third-party cookies doling out their last crumbs until Cookiepocalypse implodes in 2023, first-party data will become more important than ever. Why? Without all the great third-party data that comes from those little cookie crumbs, you’ll be left to mine customer insights from your own sites to create your marketing strategy. While a cookieless future […]