Tagged marketing automation
Articles tagged marketing automation on Marketing Tech Stack.
How to Nurture Your Email Database (Without Being Annoying)
Lead nurturing is key to building relationships with the prospects and customers in your email database. It’s sort of like how you keep in touch with that long-distance friend from college. You check in every so often to make sure they don’t forget about you and then do it all again a few weeks later. […]
UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can just include some UTMs for tracking this campaign.” Maybe they were also wearing sunglasses. Did you silently nod, hoping someone else would respond? UTM parameters appear at the end of links and help with attributing traffic to […]
Looking Ahead: 4 Trends in Martech for 2022
There’s no doubt about it; marketing technology, or martech, is here to stay. It’s seen a boom over the past decade, growing from around 2,000 solutions in 2015 to more than 8,000 today. A new year is the perfect time to think about your goals and how technology can play a role in helping you […]
Salesforce Marketing Cloud or Pardot: Which Do I Need?
Note: The humble author of this article has worked as a Pardot consultant for five years. In comparing Salesforce Marketing Cloud and Pardot here, he is attempting to be as objective as possible. But, please be aware that there may be a slight conflict of interest (specifically, needing to pay his rent). I open the […]
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the sales activities – and not a […]