Tagged CRM
Articles tagged CRM on Marketing Tech Stack.
UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can just include some UTMs for tracking this campaign.” Maybe they were also wearing sunglasses. Did you silently nod, hoping someone else would respond? UTM parameters appear at the end of links and help with attributing traffic to […]
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the sales activities – and not a […]
Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of organizations, customer data tends to linger in varying systems used by departments ranging from sales to customer service to product development to, obviously, marketing. Then there’s all the data customers leave behind every time they interact with […]
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What’s awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT’s Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish beginnings, have grown HubSpot into more than $1B in annual revenue. HubSpot will […]
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would “still work”, but support would no longer be able to help with any issues. If […]