Tagged CRM
Articles tagged CRM on Marketing Tech Stack.
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your toolbox? I mean, getting that first direct mail postcard with your name in the headline…ah, the feels! Things have evolved, to put it mildly. You can’t just pop your recipient’s name into an email subject or headline and expect it to do […]
Salesforce Pitfalls: 3 Big Things to Avoid
“I see you have three contacts named Brandon Donovan. Is that…right?” I ask suspiciously, eyeing her account on the screenshare. “Oh, yeah, that’s just Kevin in sales,” she says with a chuckle. “He creates a new contact record every time a client calls him. It helps him stay organized.” “Ahhh…” I reply, increasingly concerned. Note […]
Getting Started on Salesforce Sales Cloud: 5 Things to Consider
Did you decide to take the plunge and implement Salesforce? Or, are you still deciding, wondering what would you be getting yourself into? (If that’s the case, check out our Salesforce Cloud Review). Getting started on Salesforce is like taking your first step on a long hike through unfamiliar woods. There are many factors to […]
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty employees. (And traded their apartment for an 8,000 square foot office. These days, their office is […]
Sales and Marketing Alignment: Closing the Gap…Like a Boy Band?
What can I say about sales and marketing alignment? When I was a little-bitty editorial assistant at my first post-college job, I shared a cubicle wall with the organization’s top sales rep. Nice guy; he spent a lot of his time on the phone, naturally, and I pretty much tuned him out. Except that sometimes […]