Article archive
Marketing Tech Stack articles about marketing strategy, technology, and data.
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What’s awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT’s Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish beginnings, have grown HubSpot into more than $1B in annual revenue. HubSpot will […]
Top 10 Mistakes When Building a Marketing Tech Stack
So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19 pandemic is waning and the economy seems to be growing again (fingers crossed…), all of the marketing budget cuts that happened as a result are likely to be reversed as companies try to stay competitive. Marketing teams (read: […]
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would “still work”, but support would no longer be able to help with any issues. If […]
Zoho Marketing Pitfalls: What Every New User Should Know
All marketing automation platforms have their eccentricities that you only discover once you’ve gotten started. I’ve discovered a few Zoho Marketing’ pitfalls the hard way, so you don’t have to. Here’s everything you need to know to work around them, from day one. Zoho Forms integration challenges If you’re integrating two apps built by the […]
Getting Started on Zoho Marketing Plus: A User’s Guide
Congratulations! You picked Zoho Marketing Plus as your marketing automation platform. Zoho offers a comprehensive suite of apps to accomplish (almost) any business objective. This particular package of nine apps offers small businesses a great jumping-off point to launch marketing campaigns and engage with customers. And while Zoho isn’t the most complicated tool out there, […]