Article archive
Browse Article archive from Marketing Tech Stack. Page 7 of 14.
Hey, Marketing Ops, Can’t You Just [Fill in the Blank]?
Dear Irene, In my role of marketing ops, I’m really busy. I make sure our campaigns run on time, keep our systems and tools from becoming a swamp of bad data, and I pull the reports to make sure that our marketing strategy is delivering ROI. For the most part, I feel like my role […]
What the Heck Is Headless CMS?
If a phrase ever conjured up an image for me, headless CMS is it. (Bloody-stumped torso, if you’re wondering.) Sorry for that visual, friends. That’s ba-SCUSTIN, as my 3-year-old would say. But moving past the off-putting name, headless CMS is a technology that marketers should familiarize themselves with. We’ll go a bit more in-depth later, […]
Title Tags & More: Google vs. Businesses?
Google: can’t live with it, can’t live without it? As a marketer, I’ve spent much of my career kneeling at the altar of Google. If you want your site to be found, you have to follow their rules. But it’s felt like the last year has been full of marketers scrambling to adjust to changes […]
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their engagement with your content. People earn higher scores […]
How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it’s easy enough to create a list of requirements for your business and to do the research to find products that meet those requirements. But one thing that’s often undervalued is the tradeoff between customization and complexity. As you do your research, you’ll find platforms that offer extreme […]