Article archive
Browse page 6 of the Marketing Tech Stack article archive for practical stories about marketing strategy, technology, data, and content.
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog posts and nurture series, it can be tempting to say, “Trust me. There’s a reason our sales numbers have improved.” But, when that’s just not enough, Pardot Connected Campaigns are there. For years, Pardot users painstakingly maintained separate […]
What Is SEM (Search Engine Marketing)? (Hint: It’s Not SEO)
Let’s clarify something and get our acronyms spelled out at the same time: search engine marketing (SEM) is not the same thing as search engine optimization (SEO). But please! Don’t feel bad if you’ve been using the two interchangeably. In fact, SEM used to be an umbrella term for these core digital marketing strategies. Over […]
Why Adobe Marketo Tokens Are a Game-Changer
No matter how you may feel about Adobe Marketo as a marketing automation platform, everyone agrees that the token feature is the bee’s knees. It is an incredibly simple feature that provides infinite value to both the marketers using the tool and the contacts that receive emails that use them. All MAPs have a token-like […]
Welcome to Marketing Grit: Marketing for Startups
Welcome to Startup Land, where budgets are razor thin, you’re always out of time and you’ve got sky-high goals and targets. Buckle up! Hi there, fellow marketer. I assume you’re reading this post because you’ve gotten on the wild ride of marketing for startups. Or maybe you’ve been doing this for a while already, and […]
Hey, Marketing Ops, Can’t You Just [Fill in the Blank]?
Dear Irene, In my role of marketing ops, I’m really busy. I make sure our campaigns run on time, keep our systems and tools from becoming a swamp of bad data, and I pull the reports to make sure that our marketing strategy is delivering ROI. For the most part, I feel like my role […]