Catherine Berg
Articles by Catherine Berg on Marketing Tech Stack.
LinkedIn: Tips for B2B Lead Generation That Will Fill Your Lead Funnel
So you’re traditionally a B2C marketer, but you’ve landed your first B2B marketing gig (go, you!) and are tasked with lead generation. Suddenly, you think – is the process the same for generating leads in the B2B landscape as it is for B2C? Well, yes and no. According to Marketo, lead generation, “the marketing process […]