Article archive
Marketing Tech Stack articles about marketing strategy, technology, and data.
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a full suite of cloud tools […]
MQL, SQL or…Plain Old Crap? How to Define Your Lead Stages
As a marketer, one of the most important things you can do is clarify the stages of your marketing funnel. We’ll get into what that means, but first, let me back that statement up. Without defined stages, you won’t know which leads are ready for sales outreach. You’ll end up stirring them around with no […]
Pardot Engagement Studio: 6 Steps to an Awesome Inbound Campaign
After lunch, you’re just settling in behind your laptop. You decide to check for any recent conversions in Pardot. You see a name, Victor Hugo, and the time a download took place, 12:30 p.m. You let out a “Booya” in celebration. After all that hard work: writing an eBook, setting up a landing page, and […]
Sales Rejects All of My Qualified Leads As “Not Leads” – What Do I Do?
Dear Irene, I enjoy my work; I really do. But my sales team seems dead set on rejecting all of the (obviously) qualified leads I’m generating for them! I spend a lot of time creating and gating content, promoting it, converting cold leads and then nurturing them through email. Then the critical moment arrives and […]
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your toolbox? I mean, getting that first direct mail postcard with your name in the headline…ah, the feels! Things have evolved, to put it mildly. You can’t just pop your recipient’s name into an email subject or headline and expect it to do […]