Article archive
Browse page 10 of the Marketing Tech Stack article archive for practical stories about marketing strategy, technology, data, and content.
Data Privacy & Martech: Protecting Your Visitors (And Your Brand)
Disclaimer: I’ve only visited a law school once, for a few minutes, to admire the library. This article isn’t legal advice. If you’re navigating compliance for your company, working with a legal professional will help ensure you’re on the right track. In 2018, the General Data Privacy Regulation (GDPR) introduced us to terms like legal […]
Don’t Get Trapped by These 3 Adobe Marketo Pitfalls
Every marketing automation platform has their really good points…and a few things that just kind of suck. Well, Adobe Marketo is no different. But by learning from others who have gone before you, you can avoid falling into some of the most common traps. This article aims to help you avoid three key Marketo pitfalls, […]
Getting Started on Adobe Marketo? What You Need to Know First
First, congrats on getting started on Adobe Marketo! It’s a great, flexible and powerful marketing automation platform. You do have a bit of work ahead of you, but a strong implementation makes for much easier usage later. Here are a few things I’d recommend to keep in mind, based on my experience as a consultant […]
Should I Use Dynamic Content or Just Write Two Emails?
Dynamic content can save you time when personalizing emails. Instead of copying the same email multiple times, making adjustments to each, and building multiple lists, you can prepare one email with one or two pieces of dynamic content. But sometimes it’s easier and less stressful to just write two emails. I once set up an […]
Salesforce Pitfalls: 3 Big Things to Avoid
“I see you have three contacts named Brandon Donovan. Is that…right?” I ask suspiciously, eyeing her account on the screenshare. “Oh, yeah, that’s just Kevin in sales,” she says with a chuckle. “He creates a new contact record every time a client calls him. It helps him stay organized.” “Ahhh…” I reply, increasingly concerned. Note […]