Article archive
Browse page 11 of the Marketing Tech Stack article archive for practical stories about marketing strategy, technology, data, and content.
Getting Started on Salesforce Sales Cloud: 5 Things to Consider
Did you decide to take the plunge and implement Salesforce? Or, are you still deciding, wondering what would you be getting yourself into? (If that’s the case, check out our Salesforce Cloud Review). Getting started on Salesforce is like taking your first step on a long hike through unfamiliar woods. There are many factors to […]
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty employees. (And traded their apartment for an 8,000 square foot office. These days, their office is […]
Adobe Marketo Review: Useful Insights from a Power User
Adobe Marketo review: Top takeaways What’s awesome Adobe Marketo is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms) while still allowing for customization and complexity to fit any business requirement. Also, Marketo has […]
Sales and Marketing Alignment: Closing the Gap…Like a Boy Band?
What can I say about sales and marketing alignment? When I was a little-bitty editorial assistant at my first post-college job, I shared a cubicle wall with the organization’s top sales rep. Nice guy; he spent a lot of his time on the phone, naturally, and I pretty much tuned him out. Except that sometimes […]
ABM Technology is Cool and All, But ABM Is Really a Strategy
When marketers think about account-based marketing, ABM technology quickly springs to mind: tools that let you find, target, track and convert the accounts you want most. While technology is an important part of the puzzle, it’s easy to be lulled into thinking that in order to do ABM well, you just need to invest in […]