Tagged reporting
Articles tagged reporting on Marketing Tech Stack.
Marketing Confession: I Never Revisit My Lead Scoring
Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know I’m supposed to revisit things every once in a while to make sure the model is working. I’m a marketer in the 21st century; I’m supposed to learn from the data and get better. I get […]
UTM Parameters 101: What are they? How can you use them?
Have you been on a call where someone slyly mentions UTMs? Maybe they said something like, “We can just include some UTMs for tracking this campaign.” Maybe they were also wearing sunglasses. Did you silently nod, hoping someone else would respond? UTM parameters appear at the end of links and help with attributing traffic to […]
Startup Marketing Metrics: How to Establish Your Own
One of the hardest parts of working for a startup is making every penny count. What’s the best way to ensure you’re being cost-effective and generating the right leads? Well, throw a digital strategy against the wall and see what sticks, obviously. KIDDING. If that were the method, this would be a very short article. […]
Cookieless Reporting: That’s the Way the Data Crumbles
Just for fun, let’s imagine the late great Don LaFontaine (aka the King of Movie Trailers) voicing this intro: IN A WORLD WITHOUT COOKIES, marketers will face grave challenges. The digital universe as they know it will change. How will they track and measure campaign impact? How will they prove the VERY WORTH of their […]
Demystifying Multi-touch Attribution
We, as marketers, have been forced to live with a profound and undiscussed assumption for years. Saying it out loud is taboo. We cringe every time we have to present our marketing and sales funnel findings, in the hope that no one points out our assumption as false. The assumption? That only one prospect interaction […]