Tagged marketing technology
Articles tagged marketing technology on Marketing Tech Stack.
Looking Ahead: 4 Trends in Martech for 2022
There’s no doubt about it; marketing technology, or martech, is here to stay. It’s seen a boom over the past decade, growing from around 2,000 solutions in 2015 to more than 8,000 today. A new year is the perfect time to think about your goals and how technology can play a role in helping you […]
Pardot Connected Campaigns Sound Great, But How Do You Use Them?
When asked to provide ROI for your inbound campaign and the countless hours of work crafting blog posts and nurture series, it can be tempting to say, “Trust me. There’s a reason our sales numbers have improved.” But, when that’s just not enough, Pardot Connected Campaigns are there. For years, Pardot users painstakingly maintained separate […]
Title Tags & More: Google vs. Businesses?
Google: can’t live with it, can’t live without it? As a marketer, I’ve spent much of my career kneeling at the altar of Google. If you want your site to be found, you have to follow their rules. But it’s felt like the last year has been full of marketers scrambling to adjust to changes […]
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their engagement with your content. People earn higher scores […]
How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it’s easy enough to create a list of requirements for your business and to do the research to find products that meet those requirements. But one thing that’s often undervalued is the tradeoff between customization and complexity. As you do your research, you’ll find platforms that offer extreme […]