Tagged marketing technology
Articles tagged marketing technology on Marketing Tech Stack.
HubSpot CRM Review: Is Sales Hub a Good CRM Option?
HubSpot CRM Review: Top Takeaways What’s awesome: HubSpot was started in 2006 by founders Dharmesh Shah and Brian Halligan in the halls of MIT’s Sloan Business School. They shared an interest in helping SMBs with marketing and sales and, from those humble-ish beginnings, have grown HubSpot into more than $1B in annual revenue. HubSpot will […]
Top 10 Mistakes When Building a Marketing Tech Stack
So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19 pandemic is waning and the economy seems to be growing again (fingers crossed…), all of the marketing budget cuts that happened as a result are likely to be reversed as companies try to stay competitive. Marketing teams (read: […]
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would “still work”, but support would no longer be able to help with any issues. If […]
How to Choose Martech: 3 Steps to Find the Perfect Fit
Having to choose martech (marketing technology) for your company can feel…well, like a lot. There are so many solutions on the market (with more rolling out all the time), and a lot of overlap among them. How are you supposed to know how to build the right marketing tech stack, one that fits your budget […]