Tech Tips
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away...
Tech Reviews
Recent Posts
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that...
Marketing is Science, So Stop the Salesplaining
Dear Irene, I have an issue in my organization and I hope you can help. I’m a few years...
Help, I Don’t Understand Third-Party Data v. First-Party Data
Dear Irene, I shouldn’t admit this, but I’m a career marketer who’s been trying to...
Save Yourself! Learn from 5 of My HubSpot Pitfalls
While it’s fairly easy to use (see our review for more), I have made a few HubSpot...
Getting Started on HubSpot: A Real-World Overview That Just Makes Sense
Getting started on HubSpot can be intimidating. We’re here to give you a no-nonsense...
Recent Posts
How to Nurture Your Email Database (Without Being Annoying)July 15, 2022- How AI in Marketing is Going to Change the World (No, Seriously)May 26, 2022
- Marketing Confession: I Never Revisit My Lead ScoringMay 11, 2022
- UTM Parameters 101: What are they? How can you use them?April 29, 2022
- Google Passage-based Indexing: What Content Marketers Really Need to KnowMarch 28, 2022
