Strategy
Articles in Strategy from Marketing Tech Stack.
8 Tips & Tricks for You to Optimize SEM Campaigns
Previously, we talked about the differences between search engine optimization (SEO) and Search Engine Marketing (SEM). TL;DR? Quick recap: SEO refers to organic (free) tactics that boost your online visibility and rankings on search engine results pages (SERPs; OMG so sorry about the alphabet soup). Meanwhile, SEM refers to paid advertising to increase traffic to […]
LinkedIn: Tips for B2B Lead Generation That Will Fill Your Lead Funnel
So you’re traditionally a B2C marketer, but you’ve landed your first B2B marketing gig (go, you!) and are tasked with lead generation. Suddenly, you think – is the process the same for generating leads in the B2B landscape as it is for B2C? Well, yes and no. According to Marketo, lead generation, “the marketing process […]
What Is SEM (Search Engine Marketing)? (Hint: It’s Not SEO)
Let’s clarify something and get our acronyms spelled out at the same time: search engine marketing (SEM) is not the same thing as search engine optimization (SEO). But please! Don’t feel bad if you’ve been using the two interchangeably. In fact, SEM used to be an umbrella term for these core digital marketing strategies. Over […]
What the Heck Is Headless CMS?
If a phrase ever conjured up an image for me, headless CMS is it. (Bloody-stumped torso, if you’re wondering.) Sorry for that visual, friends. That’s ba-SCUSTIN, as my 3-year-old would say. But moving past the off-putting name, headless CMS is a technology that marketers should familiarize themselves with. We’ll go a bit more in-depth later, […]
Title Tags & More: Google vs. Businesses?
Google: can’t live with it, can’t live without it? As a marketer, I’ve spent much of my career kneeling at the altar of Google. If you want your site to be found, you have to follow their rules. But it’s felt like the last year has been full of marketers scrambling to adjust to changes […]