Strategy
Articles in Strategy from Marketing Tech Stack.
Lead Scoring Strategy and Pitfalls: A Few Things to Consider
You’re staring at your screen, trying to determine the point value for email opens. Should it be one point or two? Zero? You move on to forms. You go with your intuition: ten points. Lead scoring allows you to identify your most interested prospects based on their engagement with your content. People earn higher scores […]
How to Balance Customization & Complexity When Picking a New Marketing Automation Platform
When choosing a marketing automation platform (MAP), it’s easy enough to create a list of requirements for your business and to do the research to find products that meet those requirements. But one thing that’s often undervalued is the tradeoff between customization and complexity. As you do your research, you’ll find platforms that offer extreme […]
Hey, SEO Is Really a Content Strategy
I got my very first side gig through a friend who was churning out something like a hundred articles for a website owner and needed help finishing the project. How thrilled was I to be a legit freelance writer? So imagine my disappointment upon sharing my first piece with my fellow writer friend – if […]
Top 10 Mistakes When Building a Marketing Tech Stack
So you’re thinking of building a marketing tech stack? Of course you are! Now that the COVID-19 pandemic is waning and the economy seems to be growing again (fingers crossed…), all of the marketing budget cuts that happened as a result are likely to be reversed as companies try to stay competitive. Marketing teams (read: […]
MQL, SQL or…Plain Old Crap? How to Define Your Lead Stages
As a marketer, one of the most important things you can do is clarify the stages of your marketing funnel. We’ll get into what that means, but first, let me back that statement up. Without defined stages, you won’t know which leads are ready for sales outreach. You’ll end up stirring them around with no […]