Tagged marketing automation
Articles tagged marketing automation on Marketing Tech Stack.
3 Key Pardot Pitfalls to Keep on Your Radar
What are some Pardot pitfalls to avoid? This question might be on your mind whether you’re just starting with Pardot or you’ve used the platform for months (or maybe you’re just evaluating it — if that’s the case, check our our Pardot review). As a Pardot consultant, I’ve run into some common problem areas. By […]
Getting Started on Pardot: 3 Strategies for an Easier Implementation
Getting started on Pardot can feel like a lot. Their implementation guide is a good start, but you may want more guidance and perspective from someone with experience to help you sort through the considerations that aren’t likely to make it into a guide. I’m talking about things like who to involve in the technical […]
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that Pardot has a different name. It is now Marketing Cloud Account Engagement. The rebrand hasn’t affected the existing features, login or pricing tiers of Pardot. The changes are more related to the Pardot branding and product positioning. This change […]
Save Yourself! Learn from 5 of My HubSpot Pitfalls
While it’s fairly easy to use (see our review for more), I have made a few HubSpot pitfalls that I’ve learned from, and maybe you can, too. 1. System fields can’t really be customized as much as you’d want Okay, I refuse to take full responsibility for this as a “mistake”, because in almost every […]
Getting Started on HubSpot: A Real-World Overview That Just Makes Sense
Getting started on HubSpot can be intimidating. We’re here to give you a no-nonsense guide (from someone who’s actually done it) on what you need to think about to get your marketing automation up and running. 1. All about the data: The first step in getting started on HubSpot, or any marketing automation platform really, […]