Tagged marketing automation
Articles tagged marketing automation on Marketing Tech Stack.
Adobe Marketo Review: Useful Insights from a Power User
Adobe Marketo review: Top takeaways What’s awesome Adobe Marketo is one of the best and most scalable marketing automation platforms available, because it was designed for marketing teams to run campaigns without IT support (unlike most other enterprise MAP platforms) while still allowing for customization and complexity to fit any business requirement. Also, Marketo has […]
Sales and Marketing Alignment: Closing the Gap…Like a Boy Band?
What can I say about sales and marketing alignment? When I was a little-bitty editorial assistant at my first post-college job, I shared a cubicle wall with the organization’s top sales rep. Nice guy; he spent a lot of his time on the phone, naturally, and I pretty much tuned him out. Except that sometimes […]
Eloqua Pitfalls: 6 Common “Traps” to Avoid
Eloqua is a really powerful marketing automation platform, and there’s a ton it can do. However, it’s not the most intuitive system I’ve ever used. I’ve gathered this list of problems I’ve run into over the years — let’s call them Eloqua pitfalls — to help you avoid some of these same traps. 1. Programs […]
Getting Started on Eloqua: 6 Tips for a Better Implementation
Getting started on Eloqua might feel a little overwhelming, and in truth, it’s not the easiest project you’re ever going to take on. It’s a powerful tool but it’s also very complex, and the available training is a little on the limited side. There are some important strategic things you’ll need to think through before […]
Eloqua Review: Everything You Need to Know Before Buying
Eloqua review: Top takeaways What’s awesome Eloqua offers a rich set of tools to support multi-step and drip campaigns, with lots of logic and available plugins to help you get really specific with your customer journey (and who doesn’t love that?). Eloqua is really customizable, so you can make it your own. Almost any function […]