Tagged marketing automation
Articles tagged marketing automation on Marketing Tech Stack.
Zoho Marketing Review: How to Evaluate the App Set
Zoho Marketing review: Top takeaways: What’s awesome Zoho Marketing Plus has come a long way from an add-on to the Zoho CRM into a marketing automation platform that stands on its own. One of the best things about this tool is that it connects to and is supported by a full suite of cloud tools […]
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your toolbox? I mean, getting that first direct mail postcard with your name in the headline…ah, the feels! Things have evolved, to put it mildly. You can’t just pop your recipient’s name into an email subject or headline and expect it to do […]
Don’t Get Trapped by These 3 Adobe Marketo Pitfalls
Every marketing automation platform has their really good points…and a few things that just kind of suck. Well, Adobe Marketo is no different. But by learning from others who have gone before you, you can avoid falling into some of the most common traps. This article aims to help you avoid three key Marketo pitfalls, […]
Getting Started on Adobe Marketo? What You Need to Know First
First, congrats on getting started on Adobe Marketo! It’s a great, flexible and powerful marketing automation platform. You do have a bit of work ahead of you, but a strong implementation makes for much easier usage later. Here are a few things I’d recommend to keep in mind, based on my experience as a consultant […]
Should I Use Dynamic Content or Just Write Two Emails?
Dynamic content can save you time when personalizing emails. Instead of copying the same email multiple times, making adjustments to each, and building multiple lists, you can prepare one email with one or two pieces of dynamic content. But sometimes it’s easier and less stressful to just write two emails. I once set up an […]