Tech Tips
Get practical tips for using marketing technology, from setup and integrations to day-to-day workflows.
Getting Started on Pardot: 3 Strategies for an Easier Implementation
Getting started on Pardot can feel like a lot. Their implementation guide is a good start, but you may want more guidance and perspective from someone with experience to help you sort through the considerations that aren’t likely to make it into a guide. I’m talking about things like who to involve in the technical […]
Save Yourself! Learn from 5 of My HubSpot Pitfalls
While it’s fairly easy to use (see our review for more), I have made a few HubSpot pitfalls that I’ve learned from, and maybe you can, too. 1. System fields can’t really be customized as much as you’d want Okay, I refuse to take full responsibility for this as a “mistake”, because in almost every […]
Getting Started on HubSpot: A Real-World Overview That Just Makes Sense
Getting started on HubSpot can be intimidating. We’re here to give you a no-nonsense guide (from someone who’s actually done it) on what you need to think about to get your marketing automation up and running. 1. All about the data: The first step in getting started on HubSpot, or any marketing automation platform really, […]
How to Choose Martech: 3 Steps to Find the Perfect Fit
Having to choose martech (marketing technology) for your company can feel…well, like a lot. There are so many solutions on the market (with more rolling out all the time), and a lot of overlap among them. How are you supposed to know how to build the right marketing tech stack, one that fits your budget […]