sales process
Browse sales process from Marketing Tech Stack.
5 Sales Automation Ideas to Make Your Work Day a Bit Easier
Logging into the CRM, a pang of guilt washes over me. “You shouldn’t be spying on them,” an inner voice whispers. “But I’m just checking on their progress for my own reporting purposes,” I reply, perhaps a tad defensively. I open a lead record. I scroll down to the sales activities – and not a […]
HubSpot ABM Tools Are So Easy, Everyone Can Use Them
At least, every B2B company that already has a HubSpot Marketing Hub Pro or Enterprise account and is interested in making the jump into account-based marketing should be using the HubSpot ABM tools. All you B2C marketers can feel free to focus on the other great HubSpot marketing hub features. In 2020, HubSpot released its […]
Customer Data Platform (CDP), or, Where Should the Data Live?
Hey, got data? No doubt you do. The question is, where you got data? In a lot of organizations, customer data tends to linger in varying systems used by departments ranging from sales to customer service to product development to, obviously, marketing. Then there’s all the data customers leave behind every time they interact with […]
So, What Is Predictive Lead Scoring, and How Can It Help?
Let’s imagine your sales team is completely overwhelmed with marketing qualified leads. They’ve asked you multiple times to stop all marketing, to take a sabbatical and learn soap making or basket weaving. But your manager just sent an email with an idea for a new campaign. What now? Back before fancy technology like machine learning, […]