Article archive
Browse page 13 of the Marketing Tech Stack article archive for practical stories about marketing strategy, technology, data, and content.
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that Pardot has a different name. It is now Marketing Cloud Account Engagement. The rebrand hasn’t affected the existing features, login or pricing tiers of Pardot. The changes are more related to the Pardot branding and product positioning. This change […]
Marketing is Science, So Stop the Salesplaining
Dear Irene, I have an issue in my organization and I hope you can help. I’m a few years into my marketing career, and I know I’m not quite an expert yet, but I do know my stuff. However, every campaign I suggest or advert I create gets pummeled to the ground by our head […]
Help, I Don’t Understand Third-Party Data v. First-Party Data
Dear Irene, I shouldn’t admit this, but I’m a career marketer who’s been trying to follow all the news lately, and…I don’t really understand the difference between first-party data and third-party data. It seems like it’s pretty important. Please help! Sincerely, Faking It Till I Make It Dear Faking It, I’ll let you in on […]
Save Yourself! Learn from 5 of My HubSpot Pitfalls
While it’s fairly easy to use (see our review for more), I have made a few HubSpot pitfalls that I’ve learned from, and maybe you can, too. 1. System fields can’t really be customized as much as you’d want Okay, I refuse to take full responsibility for this as a “mistake”, because in almost every […]
Getting Started on HubSpot: A Real-World Overview That Just Makes Sense
Getting started on HubSpot can be intimidating. We’re here to give you a no-nonsense guide (from someone who’s actually done it) on what you need to think about to get your marketing automation up and running. 1. All about the data: The first step in getting started on HubSpot, or any marketing automation platform really, […]