Irene Mason - Marketing Tech Stack

How to Nurture Your Email Database (Without Being Annoying)

Posted by Irene Mason | Jul 15, 2022 | Strategy |

Lead nurturing is key to building relationships with the prospects and customers in your email...

Dear Irene, All the best practices on lead scoring say it needs to be an iterative process. I know...

Posted by Irene Mason | Dec 30, 2021 | Confessions |

What the Heck is Headless CMS? By Karen Tizer You know what makes an article about martech great?...

Posted by Irene Mason | Nov 11, 2021 | Confessions |

Relationships are hard. It’s no different at the office (maybe even more so when said office is...

Posted by Irene Mason | Sep 30, 2021 | Confessions |

Dear Irene, In my role of marketing ops, I’m really busy. I make sure our campaigns run on time,...