targeted marketing
Browse targeted marketing from Marketing Tech Stack.
No Cookies? No Problem. Intent Marketing to the Rescue!
With third-party cookies doling out their last crumbs until Cookiepocalypse implodes in 2023, first-party data will become more important than ever. Why? Without all the great third-party data that comes from those little cookie crumbs, you’ll be left to mine customer insights from your own sites to create your marketing strategy. While a cookieless future […]
Marketing Personalization: We’re Not Talking “Dear Name” Anymore
Remember the good old days, when marketing personalization was a novelty in your toolbox? I mean, getting that first direct mail postcard with your name in the headline…ah, the feels! Things have evolved, to put it mildly. You can’t just pop your recipient’s name into an email subject or headline and expect it to do […]