Tagged seo
Articles tagged seo on Marketing Tech Stack.
Google Passage-based Indexing: What Content Marketers Really Need to Know
When Google first announced the impending roll-out of its passage-based indexing update, it created a bit of a stir in the digital marketing community. The biggest concern centered on assumptions that it would usher in a new era of rules for SEO practices. Fast-forward to now – more than a year after the update – […]
SEMRush for Newbies: Tips to Build Your SEO Strategy
First, a word of caution. I’m new-ish to SEMRush and am absolutely not claiming to be an expert on every facet of this powerful tool (or, for that matter, an SEO expert). If you’re also new to SEMRush (or maybe you still haven’t figured out where best to start), I’ll share my experiences using it […]
Startup Marketing: Should I Focus on Paid or Organic Tactics First?
“Gee, looky here! A brand-new widget from a brand-new company that I’ve never heard of, AND my colleagues have never heard of, AND the internet has apparently never heard of. I am IN!!!” — said nobody, ever If you’re in the early stages of starting a business, it’s time to get your startup marketing plan […]
8 Tips & Tricks for You to Optimize SEM Campaigns
Previously, we talked about the differences between search engine optimization (SEO) and Search Engine Marketing (SEM). TL;DR? Quick recap: SEO refers to organic (free) tactics that boost your online visibility and rankings on search engine results pages (SERPs; OMG so sorry about the alphabet soup). Meanwhile, SEM refers to paid advertising to increase traffic to […]
What Is SEM (Search Engine Marketing)? (Hint: It’s Not SEO)
Let’s clarify something and get our acronyms spelled out at the same time: search engine marketing (SEM) is not the same thing as search engine optimization (SEO). But please! Don’t feel bad if you’ve been using the two interchangeably. In fact, SEM used to be an umbrella term for these core digital marketing strategies. Over […]