Tagged salesforce
Articles tagged salesforce on Marketing Tech Stack.
The New(ish) Eloqua Salesforce Integration App: What I Really Think
Eloqua “recently” (okay, months ago) decided to “encourage” (force) clients to move away from their native integration with Salesforce to the new Eloqua Salesforce integration app. They did this by announcing that, as of February 2021, the native integration would “still work”, but support would no longer be able to help with any issues. If […]
Pardot Engagement Studio: 6 Steps to an Awesome Inbound Campaign
After lunch, you’re just settling in behind your laptop. You decide to check for any recent conversions in Pardot. You see a name, Victor Hugo, and the time a download took place, 12:30 p.m. You let out a “Booya” in celebration. After all that hard work: writing an eBook, setting up a landing page, and […]
Salesforce Pitfalls: 3 Big Things to Avoid
“I see you have three contacts named Brandon Donovan. Is that…right?” I ask suspiciously, eyeing her account on the screenshare. “Oh, yeah, that’s just Kevin in sales,” she says with a chuckle. “He creates a new contact record every time a client calls him. It helps him stay organized.” “Ahhh…” I reply, increasingly concerned. Note […]
Getting Started on Salesforce Sales Cloud: 5 Things to Consider
Did you decide to take the plunge and implement Salesforce? Or, are you still deciding, wondering what would you be getting yourself into? (If that’s the case, check out our Salesforce Cloud Review). Getting started on Salesforce is like taking your first step on a long hike through unfamiliar woods. There are many factors to […]
Salesforce Review: Is Sales Cloud the Right CRM for You?
Salesforce review: Top takeaways What’s awesome: Salesforce launched in 1999 in a one-bedroom apartment in San Francisco’s Telegraph Hill. In a year, founders Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff built a company that grew to forty employees. (And traded their apartment for an 8,000 square foot office. These days, their office is […]