Tagged pardot
Articles tagged pardot on Marketing Tech Stack.
Pardot Engagement Studio: 6 Steps to an Awesome Inbound Campaign
After lunch, you’re just settling in behind your laptop. You decide to check for any recent conversions in Pardot. You see a name, Victor Hugo, and the time a download took place, 12:30 p.m. You let out a “Booya” in celebration. After all that hard work: writing an eBook, setting up a landing page, and […]
Should I Use Dynamic Content or Just Write Two Emails?
Dynamic content can save you time when personalizing emails. Instead of copying the same email multiple times, making adjustments to each, and building multiple lists, you can prepare one email with one or two pieces of dynamic content. But sometimes it’s easier and less stressful to just write two emails. I once set up an […]
3 Key Pardot Pitfalls to Keep on Your Radar
What are some Pardot pitfalls to avoid? This question might be on your mind whether you’re just starting with Pardot or you’ve used the platform for months (or maybe you’re just evaluating it — if that’s the case, check our our Pardot review). As a Pardot consultant, I’ve run into some common problem areas. By […]
Getting Started on Pardot: 3 Strategies for an Easier Implementation
Getting started on Pardot can feel like a lot. Their implementation guide is a good start, but you may want more guidance and perspective from someone with experience to help you sort through the considerations that aren’t likely to make it into a guide. I’m talking about things like who to involve in the technical […]
Pardot Review: Is Pardot the Right Platform for Your Team?
Pardot review: Top takeaways To add some confusion to your life, I wanted to share that Pardot has a different name. It is now Marketing Cloud Account Engagement. The rebrand hasn’t affected the existing features, login or pricing tiers of Pardot. The changes are more related to the Pardot branding and product positioning. This change […]